BEING HERE
THEATRE CAMPAIGN
POSTER, PROGRAM & MOTION
Lead Designer — Alvin de Castro
Creative Direction, Graphic Design
LA Establishment (Erin Marino)
Los Angeles · 2025
PROJECT OVERVIEW
Being Here is a visual campaign created for LA Establishment’s theatrical dance production. Individual portraits of the cast were fragmented and assembled into a single composite face, forming a collective image while retaining traces of each performer.
The collage system was developed across the theatrical poster, printed program and animated promotional content, using kraft-paper texture, restrained colour and a recurring red typographic accent.
BEING HERE
Lead Designer — Alvin de Castro
Creative Direction, Graphic Design
LA Establishment (Erin Marino)
Los Angeles · 2025
THEATRE POSTER
PROJECT OVERVIEW
Being Here is a visual campaign created for LA Establishment’s theatrical dance production. Individual portraits of the cast were fragmented and assembled into a single composite face, forming a collective image while retaining traces of each performer.
The collage system was developed across the theatrical poster, printed program and animated promotional content, using kraft-paper texture, restrained colour and a recurring red typographic accent.
THE CAST AS ONE IMAGE
The central montage brings separate performers into one shared composition. Cropped facial features overlap across torn-paper forms, creating an image that shifts between individual identity and ensemble presence.
GRAPHIC DESIGN
Brand Identity & Campaign System
10-Year Identity & Merchandise
Retail Signage & E-commerce
Program Wordmark & Communications
Identity & Faculty Announcement System
Summer Program Identity Series
Logo Redesign & Brand Applications
Theatre Poster, Program & Motion
Streetwear Identity & Apparel Capsule
Logo Design