THE CAMP INTENSIVE
10-YEAR IDENTITY & MERCHANDISE
Lead Designer — Alvin de Castro
Brand Identity, Wordmark, Campaign & Merchandise Graphics
Tony Selznick, Mark Meismer
Los Angeles · 2025
PROJECT OVERVIEW
For The Camp Intensive’s 10-year milestone, I developed a commemorative wordmark and campaign identity for its 2025 summer intensive. The design needed to feel elevated and commemorative while remaining connected to The Camp’s evolving annual identity.
A silver-finished wordmark became the centre of the campaign, supported by atmospheric colour, dimensional typography and commemorative graphic details. The identity was applied across the main event poster and two merchandise designs for a hoodie and T-shirt, creating a cohesive rollout across promotional and wearable formats.
BRAND IDENTITY + APPLICATIONS
A commemorative identity developed for The Camp’s 10-year milestone, centred around a custom silver-finished wordmark and extended across campaign graphics, promotional material and merchandise applications.
MERCHANDISE APPLICATIONS
The identity was extended across hoodie and T-shirt designs, translating the anniversary mark into wearable applications while maintaining the campaign’s retro-futurist visual language.