ON THE RISE JR.
YOUTH SUMMER PROGRAM
IDENTITY SERIES
Lead Designer
Campaign Identity & Visual System
Los Angeles · 2025
PROJECT OVERVIEW
I developed the visual identity and campaign assets for the On The Rise program series, beginning with On The Rise Jr. and extending across On The Rise, NYC Remix and NYC Remix Jr. The identity system was designed to adapt across digital campaigns, motion graphics, print materials and merchandise while maintaining a connected visual language across each program.
ON THE RISE JR. — CAMPAIGN IDENTITY
The wordmark uses upward movement to signal progression among aspiring youth. Layered colour creates depth and diversity, while the form remains adaptable for future treatments.
FACULTY ANNOUNCEMENT SYSTEM
Faculty lineups changed frequently and appeared across multiple formats. A modular grid and fixed typographic hierarchy allowed names, images and trios to be updated efficiently while maintaining speed, clarity and repeatability across print and social.
MOTION ADAPTATION
Static faculty posters were adapted for motion on mobile platforms. Layouts were rebuilt for reel playback, adjusting ratios and respecting UI safe areas so information remained legible and visually stable during fast scrolling.
ON THE RISE
SUMMER INTENSIVE PROGRAM
Lead Designer
Campaign Identity & Visual System
Los Angeles · 2025
SENIOR CAMPAIGN IDENTITY
The senior identity shifts from acceleration to control. Directional letterforms suggest movement, while grounded layered construction adds stability and training discipline. A contained internal glow keeps the energy focused and refined.
MOTION ADAPTATION
Motion carried the vertical composition and rising structure of the layout through controlled pacing and transitions, preserving hierarchy and progression across the animated sequence.
MERCH TEES — JUNIOR SUMMER EVENTS
Sticker-based graphics were composed as a controlled collage, balancing youthful energy with clear hierarchy. Scale, overlap and contrast were tuned so the back print could sustain high visual density, while the front remained minimal and brand-led.
CAMPAIGN SYSTEM
Across Junior and Senior programs, the campaign shares a common graphic foundation built around bright color, glow, and motion-forward composition, while shifting tone intentionally between audiences. On The Rise Jr. presents the language as young and fresh, using energy and density to feel open and inviting. The Senior program reinterprets the same visual framework with a cooler, moodier expression through pacing, contrast, and composition.
CAMPAIGN EXTENSION
Merchandise was developed exclusively for the Junior programs (On The Rise Jr. and NYC Remix Jr.), translating the campaign’s graphic language into wearable form. Positioned as a celebratory extension of the events, the tees reinforce youth identity while remaining visually aligned with the broader On The Rise campaign.
NYC REMIX — JUNIOR & SENIOR
EAST COAST EXTENSION
Lead Designer
Campaign Identity & Visual System
New York · 2025
East Coast programs produced in New York City under LA Establishment. While built from the same announcement framework, the NYC Remix identity was intentionally redesigned with heavier typography, rigid grids and dense layering, creating an organised intensity that reflects the pace of the city across print and social.
