STATESIDE SPORTS
RETAIL CAMPAIGN
IN-STORE & DIGITAL
Graphic Designer
Campaign Design, Large-Format Print
Stateside Sports
Sydney · 2022
PROJECT OVERVIEW
Developed a sale campaign for Stateside Sports across large-format print, e-commerce and EDM. Hot pink replaced conventional sale red to keep the campaign distinct against varied team colours and product imagery, while forward-leaning typography added energy and aligned with the brand’s athletic identity.
CAMPAIGN LANGUAGE
Hot pink replaced conventional sale red to remain distinct against varied team colours and product imagery. Forward-leaning typography added movement and reinforced the athletic character of the Stateside Sports identity.
E-COMMERCE APPLICATION
The campaign system was adapted for the online store, retaining immediate sale recognition and a clear promotional hierarchy across the digital experience.
MODULAR EDM ROLLOUT
A repeatable email structure allowed product categories and imagery to change while the typography, discount messaging and calls to action remained consistent.
GRAPHIC DESIGN
Brand Identity & Campaign System
10-Year Identity & Merchandise
Retail Signage & E-commerce
Program Wordmark & Communications
Identity & Faculty Announcement System
Summer Program Identity Series
Logo Redesign & Brand Applications
Theatre Poster, Program & Motion
Streetwear Identity & Apparel Capsule
Logo Design