MOVEMENT EVOLUTION
PROGRAM IDENTITY
& FACULTY ROLLOUT
Lead Designer
Visual Identity, Digital & Print Campaign
LA Establishment — Los Angeles · 2025
PROJECT OVERVIEW
A faculty lineup poster created for Movement Evolution 2025, using open spacing and a refined typographic structure to create balance and controlled visual flow across the campaign. The main poster introduces a half-circle baseline to organise the faculty lineup and establish a strong focal composition.
MOTION & PRINT
L: Campaign reel adapting the identity into motion, with safe margins and composition designed for platform interfaces and interactive elements.
R: Printed poster extending the campaign identity into a physical application, incorporating QR integration as a direct call-to-action for registration.
LOGO TREATMENT
A refined wordmark designed to balance elegance and approachability. Tall, narrow letterforms and considered spacing resolve the long name while maintaining readability. The connected serif structure creates continuity and a natural visual rhythm across the mark.
FACULTY TRIOS
Faculty trios extended the poster system into modular campaign variations. Teacher-provided imagery varied in resolution and lighting, requiring a unified treatment to create consistency across combinations. A monochrome image approach with warm rose-gold gradients established cohesion while preserving the individuality of each faculty grouping.
GRAPHIC DESIGN
Brand Identity & Campaign System
10-Year Identity & Merchandise
Retail Signage & E-commerce
Program Wordmark & Communications
Identity & Faculty Announcement System
Summer Program Identity Series
Logo Redesign & Brand Applications
Theatre Poster, Program & Motion
Streetwear Identity & Apparel Capsule
Logo Design