ESTABLISH YOU
PROGRAM IDENTITY
& COMMUNICATIONS
Graphic & Motion Designer
Identity Design, Editorial Design, Motion Graphics
LA Establishment
Los Angeles · 2024-2026
PROJECT OVERVIEW
Developed the identity and supporting creative for Establish You, LA Establishment’s professional dance training program. The visual direction extends the parent brand through a distinct purple-led palette, bold condensed typography and an adaptable wordmark that gives the program its own recognisable presence.
The identity was applied across a shared program brochure, promotional CTA videos and scholarship documentation. Animated typography and graphic treatments were integrated into footage supplied by the program’s video team, maintaining a consistent visual language across print, digital and participant communications.
CUSTOM WORDMARK
The custom typographic wordmark plays on “you” by isolating the U in purple, turning the program name into a direct address to each dancer. Its ascending composition reflects personal and professional growth, while the bold, simplified letterforms retain clarity across print, motion, large-format and small digital applications.
Footage supplied by LA Establishment
GRAPHIC DESIGN
Brand Identity & Campaign System
10-Year Identity & Merchandise
Retail Signage & E-commerce
Program Wordmark & Communications
Identity & Faculty Announcement System
Summer Program Identity Series
Logo Redesign & Brand Applications
Theatre Poster, Program & Motion
Streetwear Identity & Apparel Capsule
Logo Design