ESTABLISH YOU
PROGRAM IDENTITY
& COMMUNICATIONS
Graphic & Motion Designer
Identity Design, Editorial Design, Motion Graphics
LA Establishment
Los Angeles · 2024-2026
PROJECT OVERVIEW
Developed the identity and supporting creative for Establish You, LA Establishment’s professional dance training program. The visual direction extends the parent brand through a distinct purple-led palette, bold condensed typography and an adaptable wordmark that gives the program its own recognisable presence.
The identity was applied across a shared program brochure, promotional CTA videos and scholarship documentation. Animated typography and graphic treatments were integrated into footage supplied by the program’s video team, maintaining a consistent visual language across print, digital and participant communications.
BEING HERE
Lead Designer
Creative Direction, Visual Concept & Graphic Design
LA Establishment (Erin Marino)
Los Angeles · 2025
THEATRICAL CAMPAIGN
PROJECT OVERVIEW
Being Here is a visual campaign created for LA Establishment’s theatrical dance production. Individual portraits of the cast were fragmented and assembled into a single composite face, forming a collective image while retaining traces of each performer.
The collage system was developed across the theatrical poster, printed program and animated promotional content, using kraft-paper texture, restrained colour and a recurring red typographic accent.
CUSTOM WORDMARK
The custom typographic wordmark plays on “you” by isolating the U in purple, turning the program name into a direct address to each dancer. Its ascending composition reflects personal and professional growth, while the bold, simplified letterforms retain clarity across print, motion, large-format and small digital applications.
Footage supplied by LA Establishment